Well now that the team is back in Toronto it is time to get business in order. Band Launch season is quickly approaching us and I'm feeling a hot foot starting. They say there is a strategy behind when you launch and who you are launching close to. Many people don't know the make up of mas bands in the recent Caribana parades. There is a Category for A bands and a Category for B bands. An A band typically consists of higher number in masqueraders and has secured it's spot in A by meeting more the criteria of the judges based on a point system. One of the most coveted perks of being in an A band is the security of going down the road between numbers 1 and 8 for the parade.
It's interesting to see how this category placement also affects the time of year that bands choose to launch. The trend this year is that the B bands are launching early, almost all in April and the most of the A bands are launching the last weekend of April or in May. This is of course with the exception of one A band that is bold enough to launch before all of the bands.
My question to you: Are successful Band Launches based on strategy or promotions? Who's band launch do you look out for every year? And do you go because you want to see first dibs on the costumes or because it's always been a great party?
Follow us on Twitter @mas_players to find out when our Band Launch is!
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